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Smothering Burnout

SMOTHERING BURNOUT

Accounting MOVE Project Mini-Summit: Course 3 of 4
Cost Free
Presentation Length 1.0 hour

Recorded DateJune 15, 2023
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

Halfway through 2023, burnout still smolders. Just when firms thought that the COVID crunch was letting up, the economy started to falter. There’s still a talent shortage in accounting, but hiring is at a measured pace, and workloads may not be easing as many had hoped.

Sabbaticals are ascendant, with 48% of firms in the MOVE Project now offering them, compared to 28% in 2021. SAPRO has gone all in on sabbaticals, with as many as 187 employees—10% of its workforce—on sabbatical in summer 2022. In this webinar, SAPRO Executive Vice President of Global Strategic Partnership, Mary Maguire, outlines the takeaways for designing short sabbaticals as a burnout vaccine.

Learning Objectives:


  • Evaluate how to design sabbaticals around firmwide workload without shifting burnout between groups

  • Recognize key metrics to measure the efficacy of sabbaticals versus other options including unlimited PTO

  • Identify how sabbaticals support SAPRO’s recruiting and retention efforts

  • Recall the kinds of budget or resources needed to offer this flexibility

  • Describe how to realign workload accordingly so ongoing teams don’t feel overburdened

  • Determine permanent benefits and supports that can help prevent impending burnout

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Mary Maguire

SAPRO
Executive Vice President of Global Strategic Partnership
[email protected]

Saprologo

Mary Maguire is the Executive Vice President of Global Strategic Partnership (Firms, Alliances and Networks), responsible for managing strategic partnerships, With an impressive track record spanning over two decades, Mary has garnered extensive experience in serving top 10 public accounting firms with strategic talent management, development, and optimization, recognizing the critical importance of assembling and retaining high-calibre professionals.

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Bbrcompanies

Bonnie Buol Ruszczyk (like “rustic” without the “t”) is the founder of BBR Companies LLC, where she provides CMO-level services for professional services firms, co-owner of Rally Rounds, where she facilitates mastermind groups for accounting growth professionals, and owner of the Accounting MOVE Project, where she provides the most comprehensive data and guidance on finding, retaining, developing and advancing women and people of color in the accounting profession. What do all these roles have in common? She is committed to helping firms uncover and communicate their unique differentiators, find the support they need to grow, and create equitable and inclusive cultures where everyone can thrive.

Never one to rest on her laurels, she earned a Diversity & Inclusion Certificate from Cornell University and is taking additional coursework to expand her knowledge. This is in addition to the MBA with a marketing concentration she earned at Georgia State University and a Bachelor of Arts in journalism, public relations, and French from Troy (State) University in Alabama.

Bonnie quite literally wrote the book on online marketing for accounting firms, Take Your Marketing Online: Proven Ways to Grow Your Firm in the Digital Age, at the request of the AICPA. She also contributed a chapter to Bridging the Gap: Strengthening the Connection Between Current and Emerging Leaders and is a regular contributor and quote source for industry-related publications and websites. She has been recognized as one of Accounting Today’s Top 100 Most Influential People three times, Volunteer of the Year by the Association for Accounting Marketing, and one of CPA Practice Advisor’s Most Powerful Women in Accounting.

About Our Sponsor

Moveproject
The Accounting MOVE Project, which creates the industry’s “Best CPA Firms for Women” and “Best CPA Firms for Equity Leadership," is the only annual benchmarking research and advocacy report that equips accounting and advisory firms to detect, develop and drive competitive advantage from diversity initiatives and trends.